Registering Descriptive Trademarks

By | 2017-08-20T15:29:31+00:00 February 3rd, 2017|Uncategorized|

My clients are often confused about what their options are if their trademark is deemed "merely" descriptive by the trademark examiner. Key Point #1: "Merely" descriptive is a legal term of art. One of the reasons your trademark application can be rejected is because the trademark is "merely" descriptive of the goods or services. [...]