VeriTrademark attorneys have written many original articles to educate you about the various themes and principles that make trademark law so rich, interesting and relevant to your business. Given that intellectual property disputes are dizzyingly expensive, VeriTrademark wants you to make better business decisions about trademarks, both from a marketing and legal perspective. Some of the articles are intended to address many of the common questions that we get asked, some are addressed to niche target audiences, and some were created mostly to entertain. Either way, enjoy and please provide feedback!

	Should You Trademark Your Business Logo?
	An Overview of Different Intellectual Property Types
	The Five Categories Of Trademarks: Legal And Marketing Considerations
	A Sensible Approach To Trademark Protection (How To Think About It)
	Making Your Mark: Trademark Basics For Technology Entrepreneurs
	Trade Names Versus Trademarks: A Distinction Every Business Should Know
	Should You Hire A Patent Lawyer For A Trademark Issue?
	What Are The Primary Benefits To Federal Trademark Registration?
	If You Want To Open A Coffee Shop In Seattle, Why You Shouldn't Name It Caffe Vitria (PDF Only)